The Marketing Operating System: Why Strategy Alone Isn’t Enough Anymore written by John Jantsch read more at Duct Tape Marketing How to Move From Random Acts of Marketing to a Scalable, Predictable Growth System Table of Contents Introduction: Strategy Isn’t the Problem When Marketing Lacks a System, Everything Feels Harder Why Strategy Alone Falls Short…
AI and the Future of Marketing: Strategy, Human Value, and the CMO Role written by John Jantsch read more at Duct Tape Marketing Catch the full episode: Episode Overview In this episode of the Duct Tape Marketing Podcast, host John Jantsch is joined by Peter Benei, marketing leader and co‑founder of AI Ready CMO….
Curious Leaders Build Stronger, Smarter Teams written by John Jantsch read more at Duct Tape Marketing Catch the full episode: Episode Overview In this episode of the Duct Tape Marketing Podcast, John Jantsch interviews Dr. Debra Clary, a leadership strategist, narrative scientist, and author of The Curiosity Curve: A Leader’s Guide to Growth and Transformation…
Marketing Chaos Ends With a Real System written by John Jantsch read more at Duct Tape Marketing Catch the Full Episode Episode Overview In this episode of the Duct Tape Marketing Podcast, host John Jantsch and Sara Nay, CEO of Duct Tape Marketing and author of Unchained: Breaking Free from Broken Marketing Models, discuss why…
Why Goals Fail and How to Change the Odds written by John Jantsch read more at Duct Tape Marketing Catch the full episode: Episode Overview In this episode of the Duct Tape Marketing Podcast, host John Jantsch sits down with award-winning strategy consultant, speaker, and author Kyle Austin Young to explore his decision-making and…
A “Moore-ish” law for marketing written by John Jantsch read more at Duct Tape Marketing Marketing is quietly crossing a threshold. Not because we can “make more content” with AI. Because every time the cost of thinking drops, the amount of experimentation and personalization you can afford explodes. And that changes the shape of marketing…
AI Is a Survival Skill for Consultants written by John Jantsch read more at Duct Tape Marketing Episode Overview John Jantsch welcomes Steve Cunningham, former agency owner, startup founder, and creator of the book summary platform ReadItForMe. Steve shares how generative AI nearly wiped out his business and forced a complete reinvention of how he…
Selling Outcomes Instead of Services written by John Jantsch read more at Duct Tape Marketing Catch the full episode: Episode Overview Joe Pine, co-founder of Strategic Horizons and author of The Experience Economy, returns to discuss his new book, The Transformation Economy: Guiding Customers to Achieve Their Aspirations. The conversation breaks down the shift from…
Rethinking Workflows in the Age of AI written by John Jantsch read more at Duct Tape Marketing Catch the Full Episode Episode Overview AI is moving fast, but most organizations weren’t built for that kind of speed. In this episode, John Jantsch talks with Stephen Wunker, Managing Director of New Markets Advisors and author of…
How to Reduce Taxes and Build Real Wealth written by John Jantsch read more at Duct Tape Marketing Catch The Full Episode: Episode Overview What if the biggest professional disappointment of your life was actually the foundation for your long-term wealth strategy? In this episode of the Duct Tape Marketing Podcast, John Jantsch interviews Jack…