Here’s a round-up of everything we know about how the Threads algorithm works, along with a few predictions for the future.   Every piece of content I create starts long before I open a doc, and many times, it starts in my inbox. I'm the kind of person who subscribes to something the moment it's recommended…

This article shares seven strategies you can use — with software recommendations — to manage multiple social media accounts effectively. Every piece of content I create starts long before I open a doc, and many times, it starts in my inbox. I'm the kind of person who subscribes to something the moment it's recommended and…

When creators reply on Instagram, their posts perform better relative to their own baseline, according to a study of more than 700K posts. Every piece of content I create starts long before I open a doc, and many times, it starts in my inbox. I'm the kind of person who subscribes to something the moment…

Our team of experienced creators at Buffer share their advice on starting to post on social media. Every piece of content I create starts long before I open a doc, and many times, it starts in my inbox. I'm the kind of person who subscribes to something the moment it's recommended and then never opens…

Everything I’ve learned about growing a LinkedIn following and making it work harder for your social strategy. Every piece of content I create starts long before I open a doc, and many times, it starts in my inbox. I'm the kind of person who subscribes to something the moment it's recommended and then never opens…

An up-to-date list of the most viral songs and sounds on TikTok in February 2026 — and how to use them to boost your content. Every piece of content I create starts long before I open a doc, and many times, it starts in my inbox. I'm the kind of person who subscribes to something…

We analyzed millions of Threads posts sent through Buffer to figure out which time slots got the most engagement. Every piece of content I create starts long before I open a doc, and many times, it starts in my inbox. I'm the kind of person who subscribes to something the moment it's recommended and then…

A few weeks ago, we completed our seventh profit share at Buffer, distributing $377,005 to 75 teammates. Every piece of content I create starts long before I open a doc, and many times, it starts in my inbox. I'm the kind of person who subscribes to something the moment it's recommended and then never opens…

As a content writer at Buffer who’s always deep in the latest AI tools, I’ve tested dozens to find the ones worth keeping. These are the 14 AI social media content creation tools that do everything from feeding my thinking to automating the busywork. Every piece of content I create starts long before I open…

Stop chasing the tail-end of Instagram audio trends — here are the latest trending songs on Instagram in February 2026. Every piece of content I create starts long before I open a doc, and many times, it starts in my inbox. I'm the kind of person who subscribes to something the moment it's recommended and…