Here’s how our 2025 predictions panned out. Since Elon Musk took over Twitter, or X as it’s now called, a number of alternative platforms have emerged to capture users who have been leaving. Some focus on tight-knit communities, while others aim to match or exceed Twitter’s original reach. One popular option is Bluesky. It’s a…
In this guide, I’ll share data-backed tips on how often you should post on the most popular social media platforms. Since Elon Musk took over Twitter, or X as it’s now called, a number of alternative platforms have emerged to capture users who have been leaving. Some focus on tight-knit communities, while others aim to…
Everything you need to know about Instagram for business — profile setup, content formats, growth strategy, insights, and Instagram ads. Since Elon Musk took over Twitter, or X as it’s now called, a number of alternative platforms have emerged to capture users who have been leaving. Some focus on tight-knit communities, while others aim to…
Bluesky is a decentralized text-based social media platform. Here’s your 101. Since Elon Musk took over Twitter, or X as it’s now called, a number of alternative platforms have emerged to capture users who have been leaving. Some focus on tight-knit communities, while others aim to match or exceed Twitter’s original reach. One popular option…
See everything Buffer shipped in 2025: a unified comment inbox, bulk scheduling, LinkedIn analytics, dark mode, a redesigned iOS app, and more for creators, small businesses, and agencies. Since Elon Musk took over Twitter, or X as it’s now called, a number of alternative platforms have emerged to capture users who have been leaving. Some…
By Stephanie Ward, Firefly Coaching Caring isn’t something you can do if you’re only using it as a tactic. You can’t fake caring, either you do or you don’t. The good news is that we all have the capacity to care. It’s a state of being that you can tap into, just like gratitude. We…
I grew up in a small town in Maine, but I don’t think of myself as a small-town guy. My parents were involved in local community service groups. My Dad was the Cub Scout leader, a member of the Jaycees and the Elks club. And I remember helping him and other volunteers build a…
I’ve been in business a long time now, from retail to service to ag, and I’ve learned some things about wrapping up one year and getting ready for the next. Some of it I learned the hard way! Whether you run your business on paper, desktop software, mobile or cloud services, there are common tasks…
At the LaunchRuralOK Small Business Resource event in Alva, I overheard the owner of Millie Coffee from Fairview, Oklahoma, talking to a service provider she wanted to work with. She apologized for not having business cards with her, then handed over her shop’s loyalty card instead. I looked over my shoulder and said out loud,…
Jim Katzman wrote a great article on Medium about creating swag that customers actually want. One of his tips was “Leverage Local Pride.” That got me thinking: Local products would make the best swag. Local products are easier Instead of designing a batch of custom pens or ordering another lot of logo coffee mugs, walk…