Since August 2024, I’ve posted on LinkedIn daily without missing a beat. Here’s my exact system for posting consistently, even when I didn’t feel like showing up. For a long time, I treated LinkedIn like a platform to drop the occasional career update — not a platform to share original ideas, let alone daily posting….
From downloadable PDFs to spreadsheets to tools, here are over a dozen free calendar templates to help you plan your social media content — in the way that makes the most sense for you. I won’t bore you with a lecture about why you need a social media content calendar. You know you do. You…
In this article, Suzanne, Buffer’s Operations Manager, goes in-depth on how we encourage self-improvement at Buffer. At Buffer, one of our core values is Focus on Self-Improvement. But a value on its own doesn’t create action. Values need structure and support behind them. I’m Suzanne, Buffer’s Operations Manager. Part of my role is building and…
Here are some easy Instagram Reels trends to add to your content calendar (and yes, they’re actually fun to make). As a creator, marketer, or small business owner juggling 47 other to-dos, trying to keep up with Instagram Reels trends can feel like running after a moving train in flip-flops. Just when you think you’ve…
Instagram’s new Friends Map is here. Learn how it works, how to keep your location private, and what it means for creators and brands. If you were a fan of Snapchat's Snap Map, you’re going to love Instagram’s latest addition. Instagram’s Friends Map is rolling out in the U.S., and it’s designed to help you…
Reposting just got easier. Whether you’re using Instagram’s new repost button or the classic workarounds, here’s how to share content the right way — with tips to grow your reach and celebrate your community. Instagram has officially launched the feature folks have been clamoring for for years. Hello, shiny new repost button. 👋 Users have…
Take your content from simple to studio quality: Here’s a look at some of the best AI video editors available, who they’re best for, and how much they cost. My resolution this year was to make more videos — or honestly, to make any video at all. So I wrote a script, hit record, and…
In this guide, we’ll break down the elements that make up good hooks. Attention is expensive, and if you don’t win it in the first few seconds, your content may never get the chance to be seen. A hook — the opening part of a piece of content, whether audio or visual — is often…
An up-to-date list of the most viral songs and sounds on TikTok in 2025 — and how to use them to boost your content. I don’t know about you, but my 2025 earworms are pretty much exclusively trending songs from TikTok at this point. (Even the non-music sounds from TikTok tend to get stuck in…
Data-backed guidance on how often to post on Instagram in 2025 for maximum reach and growth. Insights from 2M+ posts reveal the sweet spot for frequency without burnout. Posting top-notch content that your audience can connect with should always be your first priority for Instagram growth. But when you feel like you’ve got that down…