Caring is a small town business advantage
By Stephanie Ward, Firefly Coaching Caring isn’t something you can do if you’re only using it as a tactic. You can’t fake caring, either you do or you don’t. The good news is that we all have the capacity to care. It’s a state of being that you can tap into, just like gratitude. We […]
How the Roofer Nailed Marketing
Photo by Becky McCray.
Guest Post by Chris Brogan
Let me tell you about an experience I had in a little diner in Lewiston, Maine.
I sat at the counter of a busy Maine diner slinging breakfast to a crowd of mostly locals, it seemed. One guy a few seats away from me did roof work. I know this because over the course of my meal, maybe eight different people interrupted him to ask him to check out a job they had in mind for him.
I couldn’t ignore any of this, so I asked, “I don’t want to interrupt, but you sure are getting a lot of business just sitting here at the counter. You don’t advertise or anything, do you?”
“Nope,” he said, pushing some eggs into his mouth and chewing for a little. “I come here for breakfast and lunch every single day they’re open. And every day, someone asks me if I can look at a job. Easy as that.”
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