The 21 Best Social Media Marketing Tools to Try in 2025

Find the right tools for every part of your social media workflow — content, engagement, analytics, and more.

While it’s entirely possible to have a strong social media marketing strategy without a stack of tools, the right ones can make your life a lot easier.

Social media marketing tools can help you create content, schedule posts, engage with your audience, analyze performance, study competitors, keep up with trends, search influencers … phew! I could go on.

Whether you’re flying solo or working with a team, having a few good tools in your toolbox can save time and help you focus on what really matters: creating great content and connecting with your audience.

The challenge isn’t just stitching these tools together (though that’s no easy feat either!): it’s figuring out which ones are worth your time and budget.

In this article, we’ve rounded up 21 of the best social media marketing tools for various use cases to save you the trouble of researching.

Some of the tools on this list will help you do multiple tasks, while others are more specialized. Whatever your strategy is, you can mix-and-match tools from this list to bring your social media marketing plan to life.

Let’s get into it.

1. Buffer

Best social media marketing tool for creators and small business owners

Free plan/trial available: Yes. Free forever for up to 3 channels. All paid plans also have a 14-day free trial.

Price: Paid plans begin at $6/month/channel.

Buffer is a social media management tool that can make many tasks on your to-do list easier. Some of my favorite core features:

• Schedule your social media posts across all major social media platforms
• Store your rough post ideas in a dedicated dashboard 
• Create a customized landing page within minutes
• AI assistant to refine your social media captions
• Collaborate with your social media team
• Measure and analyze your performance
• Template library to spark content ideas

As you can probably guess, Buffer alone is powerful and can take many tasks off your plate. However, the great part about Buffer is that it is both powerful and easy to use (one of the rarest combinations in the world of social media marketing tools, in my opinion).

Buffer’s also quick to add all the above functionalities for new social media platforms (hi there, Threads and Bluesky) at whip speed. This means that Buffer can evolve as your strategy shifts — a big plus when you don’t want the headache of adding another social media marketing tool for a new platform.

Creators and social media managers often struggle with posting consistently because they have a lot to do besides social media management. This is why Buffer has habit-building features like streaks to keep you motivated. The tool also makes it easy to store ideas using the create space (my favorite feature), because inspiration can strike anywhere, anytime.

🚀 Sign up for Buffer’s free-forever plan→

2. Hootsuite