31 TikTok Statistics to Know for 2025
The essential TikTok statistics you need to know in 2025 — from demographics to what is actually driving views and engagement on the platform.
In just a few years, TikTok has gone from a viral app for teens to a cultural and commercial powerhouse, shaping everything from fashion trends and music charts to how people shop and search.
And as someone who has been creating and consuming since before it was merged with Musical.ly, I know how valuable TikTok can be for both brands and creators.
Now that the platform is maturing, TikTok’s need-to-know numbers have shifted dramatically.
So in this roundup, we’ve pulled together the essential TikTok statistics you need to know in 2025 — whether you're building a brand, planning your next campaign, or just trying to keep up with what’s actually working on the platform.
TikTok user demographics show a young and growing audience
TikTok’s early growth may have cooled off, but it’s still gaining new users around the world, especially in regions where mobile-first platforms thrive. And while it’s no longer just for teens, TikTok remains the go-to app for younger users looking to explore, connect, and share what they love.
TikTok has 1.59 billion monthly active users
TikTok’s monthly active user base hit 1.59 billion globally in early 2025, solidifying its place as one of the top social platforms in the world, right up there with Instagram and YouTube. It is expected to reach 1.9 billion users in 2029.
That growth is even more impressive when you remember how new TikTok still is. It started as a video app targeted towards Gen Z, but it’s quickly grown into a platform where all kinds of people — creators, brands, and communities alike — show up, connect, and build real momentum.
TikTok’s global audience leans slightly male
As of February 2025, 55.7% of TikTok users are male, while 44.3% are female. This is a helpful detail to keep in mind, especially if you’re tailoring content for a specific group or noticing differences in what’s landing with your audience.
Nearly 70% of TikTok’s user base is under 35
TikTok is still very much a youth-driven platform, and there’s no debate about it. Nearly 7 in 10 users globally are between 18 and 34 years old. The largest individual segments are men aged 25–34 (20.7%) and 18–24 (16.6%), followed closely by women aged 25–34 (14.6%) and 18–24 (14.1%).
That peek into the average user explains a lot about TikTok’s culture: fast, playful, full of in-jokes and trends that come and go overnight. From trending sounds to niche memes, TikTok moves at the speed of its youngest users — and that’s a big part of why it’s so influential.
More Gen Zers turn to TikTok for discovery than Instagram
Instagram may still top the list of the most-used social media platforms among Gen Z, but TikTok has become their top destination for discovery. Whether they’re looking for a new product, a niche community, or a breaking news update, Gen Z relies more on TikTok than any other app.
In fact, 77% of Gen Z say they use TikTok to discover new products, and 63% use it to keep up with the news, both higher than any other platform.
That habit of using TikTok to find things — not just scroll — is what makes the platform so powerful for creators and businesses alike.
The United States has the most TikTok users
As of February 2025, the U.S. leads worldwide in TikTok usage, with 135.79 million users. That’s nearly one in two American adults using the app regularly. Following close behind are Indonesia (107.7 million) and Brazil (91.75 million), showing just how global TikTok’s reach has become.
While the U.S. continues to dominate in total users, many of TikTok’s most engaged communities are emerging from countries in Asia, the Middle East, and Latin America — a signal that the most influential TikTok communities aren’t just in the U.S., they’re everywhere.
