This roundup covers Facebook statistics in 2025. If you’ve started creating YouTube Shorts, you’re tapping into one of the fastest-growing ways to reach new audiences. Our data shows that the use of shorts skyrocketed from 5.6K – 147K in just 18 months. The power move of YouTube Shorts is their discoverability. Unlike longer videos, where…

Barry Greene is a jazz guitar professor who teaches thousands of students online. With Buffer, he’s able to share daily lessons across four platforms without the stress of constant posting. Here’s how he keeps his workflow simple, consistent, and focused on what matters most: the music. If you’ve started creating YouTube Shorts, you’re tapping into…

An in-depth look at Buffer vs. Later, from how much you’ll pay to what each plan includes, and which tool is the better fit depending on your needs. If you’ve started creating YouTube Shorts, you’re tapping into one of the fastest-growing ways to reach new audiences. Our data shows that the use of shorts skyrocketed…

Buffer for iOS 26 is our biggest update ever. With a fresh Liquid Glass design, a brand-new Apple Watch app, a smarter calendar, posting goals, and shortcuts for capturing ideas on the go, this release makes Buffer smoother and more flexible for creators everywhere. If you’ve started creating YouTube Shorts, you’re tapping into one of…

Growing on Instagram takes time and effort — but with these tried-and-tested tips, the path to an engaged following is a lot more straightforward than you might think. If you’ve started creating YouTube Shorts, you’re tapping into one of the fastest-growing ways to reach new audiences. Our data shows that the use of shorts skyrocketed…

One of the first hires we made at Buffer was for our customer support team, and that was intentional. We've always wanted every person who reaches out to feel genuinely valued and heard, striving to set the bar for exceptional customer support. That commitment to excellence in customer If you’ve started creating YouTube Shorts, you’re…

Everyone says consistency is the key to growth on social media: more likes, more shares, more leads. And they’re right — Buffer’s own data shows that consistent posting can multiply engagement across platforms. What few people talk about is how on earth you actually do it. If you’ve started creating YouTube Shorts, you’re tapping into…

Recently, we realized our way of calculating MRR and ARR wasn’t giving us the clearest picture of our business. A few months ago, we made the decision to cancel the Buffer subscriptions of 1,361 inactive annual legacy subscriptions. We let those customers know they can always use If you’ve started creating YouTube Shorts, you’re tapping…

TikTok is bursting with potential. Learn 14 no-fluff strategies to get more followers authentically, build trust, and connect with your community. If you’ve started creating YouTube Shorts, you’re tapping into one of the fastest-growing ways to reach new audiences. Our data shows that the use of shorts skyrocketed from 5.6K – 147K in just 18…

Boost your Instagram engagement with 11 evidence-backed strategies. Learn how to calculate engagement rate, and tactics to build a loyal community. If you’ve started creating YouTube Shorts, you’re tapping into one of the fastest-growing ways to reach new audiences. Our data shows that the use of shorts skyrocketed from 5.6K – 147K in just 18…